The Ripe Cuisine Food Truck Kickstarter Campaign

The day has finally come! The Ripe Cuisine Food Truck Kickstarter campaign has gone live! I’ve been diligently working since March to bring the Ripe truck to life – and I now feel closer than ever! For those of you not familiar, Kickstarter is a crowdfunding website that allows companies and small enterprises, like myself, to post a project on the Kickstarter site in order to gain support from fans and strangers alike to turn their ideas into realities. Instead of going to a large bank or trying to find funding from a singular investor (which can be very hard for start ups), Kickstarter offers the ability to raise smaller amounts of money from a large number of people. The campaign will run from today, July 1st, until July 31st, in which time I’m *hoping* to receive $10,000. The ‘kicker’ to Kickstarter (pun intended) is that in order to receive the pledged amounts, the full goal must be met to be successfully funded. Meaning if the campaign only receives say $9,991.50, I get nothing, nada, zip. I must reach my stated goal of $10,000 in order to receive any dinero.

So why Kickstarter? Because opening the Ripe Cuisine Food Truck is ‘The Next Chapter’ as they say. I know a food truck is the best way for Ripe to expand and continue to serve the greater Houston-area with healthy, plant-based cuisine.  Each time I present my food at the Farmers’ Market or at a catering or special event, I get asked where my restaurant is located, or where else my food can be found.  The people have spoken and healthy vegan eats are what they want and enjoy, and I couldn’t be more excited to be the one to serve it to them!

Just as every dish served at my Pop Up Cafes has reflected Ripe’s mantra of “Eat with a purpose.  Maximize nutrition.  Stay Ripe.”, so too will my food truck.  What does that mean for you?  Is it more Bistro Burgers?  Without a doubt.  Local corn tortillas stuffed with layers of flavorful vegetables, beans, and grains?  You betcha.  Longer service hours and more days to fill your bellies with Ripe eats?  Dang right!  A larger menu with more delicious, and creatively inspired vegan options to choose from?  Pinch me, I think I’m dreaming!  I plan on having a small ‘set menu’ with some of my most popular items from my Pop Up Cafe as well as daily specials, side offerings, drinks, and even baked goods!  A food truck will not only allow me to serve more healthy plant-based options to the people of Houston, but will also allow me to expand our operations to perhaps 5 or even 6 days per week with potentially multiple service hours each day!   Check out the new page – Food Truck  – for updates on the campaign’s progress, the build out of the truck, and once we’re up and running our changing seasonal menu and calendar of where the truck will be!

 

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My 2006 Ford 14′ Step Van – lovingly named Wanda

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She’s a real beaut

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Me standing in my future kitchen!

 

While I’ve already purchased the truck, it is still a black canvas, and needs to be built into a mobile kitchen! When you pledge to my campaign, your money will be going to the things on this short list plus so much more:

• Kitchen equipment inside the truck including a reach-in fridge, freezer, prep tables, sinks, gas range, ovens, flat-griddle top, commercial vent hood, etc.
• The buildout of the truck, including a generator, plumbing and electrical work, and designing and installing the graphics ‘wrap’ to make my truck look as good as my food is delicious.
• Cooking equipment such as pots, pans, sheet trays, knives, measuring cups, spoons, cutting boards, blenders, food storage containers, and the list goes on….
• Approximately $1,500 of license fees and permits required for my vehicle to meet all the codes and pass required inspections.

 

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And giving to the campaign is easy! Once on the Ripe Cuisine Food Truck’s campaign page follow these steps:

1. Click on “Back This Project” at the top-right of the page, choose which level of giving and incentive you’d like, and you’ll be ask to fill in some personal information.

2. Enter your secure payment info via Amazon.

3. Choose your pledge amount. *

4. Spread the campaign!  Share it with your BFF, co-workers, parents, favorite barista, college roomate, your cousin’s girlfriend’s hairdresser, and anyone who will listen and believe in this awesome project!  Stay up to date with the campaign’s progress on Facebook (www.facebook.com/RipeCuisine), Twitter and Instagram @ripecuisine, and with the hashtags #wheels4ripe & #stayripe.

 

* Different pledge amounts come with different incentives. Here’s what you can receive for backing this amazing project!

$10 – Good karma, cyber high fives, a lifetime of gratitude + a personal Thank You and shout out on our Facebook page and website

$20 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + a digital voucher* for 1 (one) entree and drink to be redeemed at the Ripe Cuisine Food Truck (*a digital voucher will be emailed to you for redemption at the truck)

$25 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + an official Ripe Cuisine t-shirt* (*shipping cost included OR pick up at the truck and receive a complimentary side item!)

$25 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + a digital voucher* for 1 (one) entree, drink AND dessert to be redeemed at the Ripe Cuisine Food Truck (*a digital voucher will be emailed to you for redemption at the truck)

$50 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + customized Ripe Cuisine apron.* Look like a pro while cooking our recipes from the blog! (*shipping cost included OR pick up at the truck and receive a complimentary side item!)

$50 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + a digital voucher* for 1 (one) entree, drink AND dessert to be redeemed at the Ripe Cuisine Food Truck + an official Ripe Cuisine t-shirt* (*a digital voucher will be email to you for redemption at the truck)

$75 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + an official Ripe Cuisine t-shirt* and custom Ripe Cuisine apron* (*shipping cost included OR pick up at the truck and receive a complimentary side item!)

$75 – A lifetime of gratitude from us + a personal Thank You and shout out on our Facebook page and website + a digital voucher* for 2 (two) entrees, drinks AND desserts to be redeemed at the Ripe Cuisine Food Truck + an official Ripe Cuisine t-shirt* (*a digital voucher will be emailed to you for redemption at the truck)

$100 – Everything included above (gratitude, 2 meal vouchers, t-shirt voucher) + a half-dozen vegan cupcakes, flavor of your choice*, made with organic whole wheat flour to be picked up from the Ripe Cuisine Food Truck (*after the successful funding of this project, you will be contacted with flavor choices)

$250 – THE RIPE RIDE-ALONG: Come see what it’s like to work on a food truck and serve the street’s of Houston! Join our team for a day from start to finish as we load up, cook, and serve – help as little or as much as you want! The perfect experience for yourself or a fun gift for a friend!

$250 – RIPE VIP LEVEL: become a ‘Stay Ripe VIP’* for a year by skipping the line every time you come see us! (*a Stay Ripe VIP card will be provided to you and must be presented at the truck to skip the line) + receive everything included at previous pledge levels (gratitude, 2 meal vouchers, t-shirt voucher, 1/2 dz cupcakes)

$500 – RIPE AFICIONADO LEVEL: Get the opportunity to collaboratively craft and name a dish inspired by you with Chef Stephanie! This dish will run as a special for 1 (one) month of your choice + receive everything at previous pledge levels (2 meal vouchers, t-shirt voucher, 1/2 dz cupcakes, VIP status)

$500 – FRIEND OF RIPE LEVEL: Introduce Ripe Cuisine to your friends, family or co-workers with a Ripe catered lunch for 10 (ten) delivered to your home, office or lunch spot of choice* featuring a custom menu chosen by you! To include a side item to share and 1 (one) entree, drink, and dessert per person. (*within 25 miles of downtown Houston, Texas) + receive everything at previous pledge levels for yourself (2 meal vouchers, t-shirt voucher, 1/2 dz cupcakes, VIP status)

$1,000 – RIPE CONNOISSEUR LEVEL: a private party for 15 with the Ripe Food Truck at your home, office, or party spot of choice* featuring a custom menu chosen by you! (includes 2 hours of time, 2 (two) passed appetizer option for all guests, 1 entree, drink, and dessert, + t-shirt per guest) *within 25 miles of downtown Houston, Texas + receive added bonuses for yourself – 4 (four) meal vouchers, 2 (two) t-shirt vouchers, 1 dozen cupcakes, + VIP status

$2,500 – RIPE DEVOTEE LEVEL: a private party for 25 with the Ripe Food Truck at your home, office, or party spot of choice* featuring a custom menu chosen by you and a special menu item collaboratively crafted and named by you! (includes 2 hours of time, 3 (three) passed appetizers options for all guests, 1 entree, drink, and dessert, + t-shirt per guest) *within 25 miles of downtown Houston, Texas + receive added bonuses for yourself – 4 (four) meal vouchers, 2 (two) t-shirt vouchers, 1 Ripe apron, 1 dozen cupcakes, + VIP status

 

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